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Strongart

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Strongart is a sports nutrition and accessories store in Saint Petersburg selling supplements and products for powerlifting, bodybuilding, fitness, and other sports.
The store is not purely men-oriented; a lot of products are quite popular with women as well.
That is why it was required to find an image that would appeal both to men and women, an image of power, but not aggression.

Such an image was found: a typical moustached retro athlete, the hero of posters popular in the beginning of the twentieth
century, demonstrating strength and at the same time tranquility and good nature.

Ivan Poddubny and Gustav Frištenský: famous athletes of the past.