Tourist Portal Logo My Thailand
A smiling baby elephant became the brand ambassador for a tourist web portal devoted to Thailand. Indeed, elephant is the country’s national symbol. It is a holy animal representing the three foundations of Thailand: religion, the people, and the king. Thailand is the only country in the world celebrating the Elephant Day (March 13th).
The peculiar «horse blanket» gives the theme additional Thai coloring. It is made in the Kra-Chang style – an element of the traditional Thai ornament. The Kra-Chang and its dozen variations are based on a stylized representation of the lotus flower.
Besides the logo, a set of thematic icons was also developed.