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Michael Granin is a one-man band. An entrepreneur, a citizen of the world, one of the founders of SoftIdentity – a well-known company in the shareware community, and an ardent advocate of eastern spiritual practices. A brilliant man charged with positive energy and willing to share it with people around him.


Michael Granin – himself.

Creating visual identity for a specific person, not a company is a rare but rather interesting task. Since the client is a really multifaceted personality, it wasn’t my purpose to focus just on one facet only. A formal characteristic – the shape of the letter G – was taken as the basis for the logo (it’s fascinating to realize that the word “grani” in Russian means “facets”):

The different facets of the multifaceted personality.

The rich shades of green and a heart hidden inside represent an active and friendly person.

The heart.